Lifestyle & Beauty Blogger


My Goals for 2021

Can you believe it! We are going into a brand new year in just a few weeks. It’s been a year filled with so much uncertainty, but I’m ready to put this year past me and look forward to something new and exciting. How about you?

With the new year approaching, I’ve put a lot of thought as to what I’d like to tackle in the new year. I wanted to share a few goals that I have set in place for myself.

What to expect from me in 2021 in the creative space:

I’ve learned a lot about myself this year. What I like. What I don’t like. What I’m good at! What makes me happy. What inspires me. What motivates me. It took a lot of time to figure it out but, I’m happy to announce that I’m rebranding myself as a lifestyle blogger. I want to center my focus on things that I love such as:

mental health, beauty, my everyday life, travel, married life, etc.

So why the change? I’ve always enjoyed sharing glimpses of my life with my online fam. However, when the pandemic hit, I felt like I lost myself. I didn’t know what to share. I had to pivot since a lot of my goals had to be placed on hold. I had to find a new niche and so I became the “social media” gal that everyone turnt to for tips and tricks. Although, I truly enjoy doing that, I felt like it was taking away from other passions I wanted to share.

A part of me felt like if I committed to becoming the social media expert, that I’d have to center my whole brand around that. Unfortunately that’s not all I want to do. And just because it won’t be my main focus moving forward, I will occasionally share my thoughts, and opinions on stuff. This isn’t the end but I wanted to be honest and upfront about my new direction. Trust me, I have something in store for you so keep reading……

With all that being said, I’m excited to share the new layout for my social media platforms.

  • Blog post every week

Goal : I’d like to expand my connections with bigger brands. I’m aiming to collaborate with brands that I truly enjoy and love. My dream collabs would be: Honest Beauty, Rare Beauty, Jeep, TikTok, to name a few.

NOW, for the juicy part! Are you ready? Are you sure? Okay, I’ll tell you guys. I’m working on creating my own Podcast. Yes, you heard that right! A podcast. It’s been something I’ve been itching to do and think that I can use that as an extension of the things I love and enjoy sharing. Anything from motivation, interviews, and blogging tips! Yup, I told you I wouldn’t stop sharing completely! I can already envision it and I’m thrilled to put it into motion. Although, this isn’t launching in 2021, I’m really excited to put it into motion this year. I’m thinking of launching mid spring 2022. Stay tuned for that.

Now that I’ve shared my goals my for platforms, I wanted to share some of my personal goals for 2021:

  • I say this every year but I truly want to read more. I’m aiming for five books in 2021. I feel like this is totally doable and achievable. Hold me accountable guys – lol.
  • Fitness has always been a struggle for me. Quarantine has taught me a lot about the importance of staying health. My husband recently got me a the Schwinn IC2 and I’m already working out daily! My goal is to continue my journey and reach a happy place in my fitness journey.
  • I want to take a leap in 2021 and travel a little more. I held back a lot because of the pandemic but I’m ready to see the world again – well at least some other states! Perhaps more road trips to nearby cities and a visit the Grand Canyon. Eek!

There you have it, my goals for 2021. I’m excited to embark these new goals and keep working hard towards what I want to accomplish for my brand. God knows how hard it’s been for me this year with my anxiety, and lack of growth on my platforms but I’m staying optimistic. 2021, here I come.

I’d like to know, what are your goals for 2021?



  • victoriarose002

    It is always important to stay optimistic, even when times feel hard. I also aim to be more active online and to promote this blog more, survive the rest of A levels and hopefully volunteer abroad if money and corona allow.

    • dawncastillo

      Hey Victoria, thank you for stopping by! Those sound like amazing goals love. Volunteering is always a great way to give back. Cheering you on babe. Best of wishes in the new year! We got this ??

  • Dalia

    So inspirational sister!!! Thank you for sharing and proud of you for overcoming all adversities ?? Right now I’m focusing on finishing my goals for 2020 on being my 100 days of fitness to wrap up the year!

    • dawncastillo

      Thanks so much sis!!! I have definitely conquered a lot this year. Cheering ? you on babe. I’m proud of everything you’ve accomplished this year as well. New business, debt free ! So so proud. Love you 🙂 thanks for stopping by.

  • Dalia

    So inspirational sister!!! Thank you for sharing and proud of you for overcoming all adversities ?? Right now I’m focusing on finishing my goals for 2020 on being my 100 days of fitness to wrap up the year!

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